Same price. Less product? -

Same price... less product

It's costing you the same, but you're actually getting less at the grocery store and you might not even know it.

Some companies are downsizing their products by as much as 20 percent. Manufacturers say it's costing them more to make the food that you buy at your local grocery store and in the long run, you'll just end up spending more money over time.

The labels on some of the items you buy at the grocery store might look the same and the prices haven't changed, but what's inside makes all the difference. There's now less food in packages than what you're used to buying.

"Consumer packaged goods companies are downsizing the package or the quantity of product in a package. It's just a way to not raise the price of the individual product," says Libbie Market VP, David Taylor.

Grocery stores, like Libbie Market, now sell smaller versions of several popular brands. Tropicana slimmed down by getting rid of a full glass of orange juice. There's now five ounces less in each carton. Kraft got rid of two slices of cheese in each of its packages and now Haggan Daz is down to 14 ounces instead of 16 ounces in each carton.

Many shoppers are feeling angry upon learning that they're getting less for their hard-earned dollars. Shopper Lynley Cavanaugh reasons that "if you're getting less for the brand name, you may as well buy local and support the local business owners."

Some shoppers feel cheated by their trusted brands. Manufacturers explain that higher food costs and shipping prices are the reason for their slimmer packages. Grocery store owners understand the change.

"It's their way to not increase how much you have to pay for the products so there's not more out of pocket costs for the consumer," says Taylor.

Some other items that are being downsized are Scott toilet paper. It has 10 square feet less now. Hebrew National hot dogs have less in a pack and Ivory soap has 20 percent less soap in a bottle.

Copyright 2011 America Now. All rights reserved.

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