Competing with the big-box stores - AmericaNowNews.com

Can local businesses compete with box stores?

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With big box retail chains popping up all over the country, how does the little guy compete? We talked to one local business owner to find out his secret to success.

Keith Ferrell runs the AVAC electronics store in Myrtle Beach, South Carolina. For his business, competing with the national chains is a daily struggle. "The ten Walmart's in the area, the big box giants and the Sam's Club's and the Costco's - all the big boys - we're all going after that small piece of that pie."

And making matters worse is the fact most people seem to know who the big guys are. When we asked several people to name them, they replied with Walmart, Target and Best Buy.

But when we asked them to name a locally owned option, they couldn't think of one.

It's a problem Ferrell has dealt with for years. He says AVAC stays in business with a wide selection, including kitchen and home appliances.

And by making sure customers don't have to deal with an automated phone system if their purchase stops working.

Ferrell says, "Every product in the store can either be serviced locally, or I have an exchange program worked out with the manufacturer. If they don't have service here, I can have that customer taken care of with an exchange."

And as an independent dealer, Ferrell says he can try some 'out-of-the-box' methods to bring in customers with a good deal. He says, "If you don't mind a scratch on your TV - we're even going to throw in a two year warranty - we can sell you that TV for literally 30-40% less."

Unusual strategies and customer service - a combination many shoppers say is tough to come by.

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