Clipping coupons isn't just for penny pinchers - AmericaNowNews.com

Clipping coupons isn't just for penny pinchers

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Here's some fascinating research - a majority of people surveyed said clipping coupons is worth the time it takes to do it. But here's the twist - the study also showed the folks using the coupons to save money aren't who you might think.

The report from researchers on the University of Arizona campus found surprising information about who is using coupons most.

Shoppers are always looking for a good deal, but it's how hard you're willing to look that creates a divide.

"I use a lot of the frozen items, a lot of refrigerated items," said Renee Aitken who uses coupons frequently.

Consumer researcher Anita Bhappu performed the study on analyzing people who coupon.

Two hundred and fifty people nationwide took the online survey. Researchers categorized responders as: non users, average users, or high users.

If you use six to 20 coupons on one shopping trip, you're a "high user," according to the study.

"People are using more coupons," Bhappu said. But it's who's using that may surprise you.

"The non users are actually the least affluent, and the high users are the most affluent," Bhappu said. "That is rather contrary to at least the assumptions we have about coupon users."

Of those surveyed, more than half of non users had household incomes of $35,000 or less. Twenty-four percent of people who regularly use coupons reported household incomes of at least $75,000.

"I think any household of any income I think you benefit from it regardless," Aitken said. "Why would you throw away money when you could save some?"

Aitken says she saves between 20 and 60 dollars every time she shops with coupons, but she spends three hours a week clipping coupons.

"To me that's an inconvenience to do it," Victoria Villa said. Villa says she rarely uses coupons.

"But with the way the economy is now, it's worth it if you really have the time and the will to do it," Villa added.

"The non users are doing a time value of money that comes out saying 'it's not worth my time' and the users are doing a time value of money," Bhappu said.

Money versus time. It's all in how you define a good deal.

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