Tricks of the online retail trade - AmericaNowNews.com

Tricks of the online retail trade

When you go to a grocery store, very little is left to chance. Everything from the layout in the store to the music being played is designed to get you to buy more.

Well, guess what? Money Expert Nathan Bachrach says the same thing is true for online shopping! 

What online retailers hate most is when you add something to a shopping cart, head to the checkout page, but then decide not to buy. And it's a big problem - 72 percent of online shoppers abandon their virtual carts. And that number is likely to rise, as people get smarter about all of the great "comparison shopping" tools that are now out there. 

Here's some things you'll soon see, if you haven't already: The "buy" buttons are getting bigger and easier to find. Retailers are also streamlining their sales forms. Amazon's got this down to a science - just "one click" purchasing makes it absurdly easy to buy.

And "guest checkout" - where you don't need to create an account first - is surging. Author Jared Spool says a major e-commerce site was losing $300 million per year in sales because it made users log in first, or remember a password from a previous visit.

But the biggest reason customers cited for not buying stuff was either hidden - or high - shipping fees. So expect to see a lot more free shipping in the future. 

One final tip - before buying all those items in your shopping cart, sit back and wait to see if a special discount arrives in your email inbox. Word is, e-retailers frequently offer special deals to shoppers who abandon their online shopping carts. Give it a try - it could save you a few bucks!

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