Your zip code: When to share and when not to share -


Your zip code: When to share and when not to share

Privacy advocates are warning consumers to be selective in how they answer retailers' requests for their zip codes.

Paul Stephens, director for Privacy Rights Clearinghouse, said retailers use credit card customers' zip codes to connect their names and card numbers to their addresses and demographic data.

"That may let them do some telemarketing or send you catalogs," said Randy Hutchinson of the Better Business Bureau.

"Obviously, if I go into a store and make a purchase, I don't expect -- unless I sign up for a mailing list -- that I'm going to start receiving catalogs from the store," Stephens said.

Grocery stores include customers' zip codes among the data in their customer loyalty card programs.

"The information that Kroger has received voluntarily from our customers enables Kroger to mail special offers, based on their purchases in their local Kroger store," said Joe Bell, spokesperson for Kroger's Delta Division. "We do not sell, trade or rent our customers' personal information to outside companies or marketing firms."

Other zip code requests -- like the one when you swipe a credit card at a gas pump -- are security measures to protect the consumer's card.

"To verify that you are the owner of that card," said Hutchinson, "but then also retailers may want that information to decide where to put stores, what kind of merchandise to offer and maybe to send you some offers."

Copyright 2013 America Now. All rights reserved.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Exclusive: Photos from Inside Anthony Sowell's Home

    Inside Look: Exclusives Photos Paint Disturbing Scene Inside Home of Anthony Sowell

    Saturday, May 1 2010 11:19 AM EDT2010-05-01 16:19:26 GMT
    GRAPHIC PICTURES: CLEVELAND, OH (WOIO) - It was one of the most gruesome sights in Cleveland crime history.
  • Six deadly foods for dogs

    Six deadly foods for dogs

    Every pet owner knows a dog can get into just about anything around the house. One woman found that out the hard way when her dog ate a bunch of grapes! Turns out, that's one of the most dangerous foods
    Every pet owner knows a dog can get into just about anything around the house. But these common snacks could be fatal for Fido.
  • Physicians warn against giving melatonin to children

    Physicians warn against giving melatonin to children

    Parents desperate to get their troubled sleepers to bed are turning to synthetic melatonin, which is a supplement sold over the counter. But expert warn it could have adverse effects on child development.
    Many adults turn to sleep aids like melatonin, but now more parents are giving them to their kids, too. We talked to physicians to see what they had to say about how it could affect your child's development.
Powered by WorldNow