Facebook "likes" could create public image you dislike - AmericaNowNews.com

Facebook "likes" could create public image you dislike

Every time you 'like' a picture, comment, product or quote on Facebook, you are essentially stripping away your privacy and contributing to your digital profile.

Theresa Payton has held an executive-level technology security position at one of the world's largest financial institutions, and worked on the front lines of the cyber wars for the White House.

"You own your own privacy and security, so you have to get informed, be aware, and decide if you are going to continue to do ‘Likes,'" Payton said.

Facebook, however, isn't the only social networking website you need to be concerned about.

"Other social platforms – Instagram, Twitter, Pinterest – as other platforms come and go, that data of liking, belonging to groups, things you post, all of that creates a digital picture of who you are, or at least who you say you are when you are online," Payton said.

Your family and friends aren't the only ones looking at your social network.

A CareerBuilder study shows 43 percent of hiring managers who research candidates via social media – including staffing firms – found information that caused them not to hire a candidate.

Patty Comer has more than 15 years of staffing and recruiting experience. She is the principal partner at AccruePartners located in Charlotte, NC.

"For interviewing, you need to look at your social media presence with how you will be perceived. If you want to be perceived as professional and succinct in your online presence, you need to take an inventory of it while you are out on the job market," Comer said.

Payton says that's why it's important to constantly monitor your online reputation.

"You can't blame the people who are going to use this data and judge you. You have to take personal accountability for this. You own your persona," Payton said.  

Getting passed over for a job is one thing, but your online persona could affect other things like getting an insurance policy.

"Will you have insurance companies suddenly denying you insurance because of the things you like on Facebook indicate to them that you might be a risk behind the wheel, or you might be a health risk?" Payton asked.

Her advice? If you have any doubt about ‘liking' or posting something on social media, it probably needs to be deleted.

"Think about your grandma. Would I embarrass her if I posted this online? If she saw this, would she be upset?" Payton asked.

Look back at things you have 'liked' and 'unlike' them, but make sure you do it the right way!

"Don't just click on things to delete because it may still stay in the database. You want to go to each help support page and find out how do I permanently delete a post, a like, or a photo, and follow the instructions exactly," Payton advised.

Ask someone you trust to monitor your social networking sites, and you do the same for them.

"Make that person accountable for saying, ‘I think you're getting a little ‘Like' happy, or I think some of the pictures you have out there—I think you need to pull them down for security sake or either is just not the greatest image of you," Payton said.

So remember, your digital profile is out there, but take responsibility to decide what people get to know about you.

If you want an assessment of what your 'likes' on Facebook say about your personality, go to YouAreWhatYouLike.com.

Within seconds, you'll see how your actual online behavior and choices from the past say about you.

Copyright 2013 America Now. All rights reserved.

Additional Information:

The following information was published by DMR (Digital Marketing Ramblings) in an online article entitled "How Many People Use the Top Social Media, Apps & Services?" (Source: http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/).

  • Facebook: 1.11 billion users
  • Twitter: 500 million total users, more than 200 million active users

The following information is from YouAreWhatYouLike.com:

  • People of different personalities like different things. For instance, people who like deviantART.com are on average liberal, while those who like  NASCAR are rather traditional. Thanks to LikeAudience.com we can check what is the average personality profile of someone who follows any of the hundreds of thousands of likes they store in their database.
  • In order to estimate your score, we first record your likes. Then we check what is the typical personality of the people who like each of the things that you like. Based on that, we estimate your profile by adding up the profiles of your likes. If most of the things you like are liked by liberal people (e.g. Quentin Tarantino) - it is quite likely that you are also liberal. 
  • Obviously, your likes might not reflect your personality correctly and thus your score can be wrong! Remember - no test is 100% accurate. In fact, we also run a real personality test on Facebook, used in actual scientific research, called My Personality, so you might want to take that test and compare the results.
  • We believe that our One Click Personality Test is revolutionary. As opposed to traditional methods of psychometric assessment, it:
    • is extremely quick; there are no questions at all!
    • has real world validity; we do not use a personality test that asks you about your real-world behavior - we look at your actual Facebook behavior
    • is difficult to fake; in traditional testing, people often misrepresent themselves (even if they do not mean to). Here, we observe your actual behavior and choices from the past, thus "cheating" on our test is much more difficult.

The following information is from CareerBuilder.com (Source: http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2f26%2f2013&siteid=cbpr&sc_cmp1=cb_pr766_&id=pr766&ed=12%2f31%2f2013)

  • While your social media profile can be a great asset in your job search, a new CareerBuilder study shows it can also end up costing you the job. More than two in five (43 percent) hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate, up 9 percentage points from last year.
  • The nationwide survey, which was conducted online by Harris Interactive© on behalf of CareerBuilder from February 11 to March 6, 20l3, and included more than 2,100 hiring managers and human resource professionals, found that nearly two in five companies (39 percent) use social networking sites to research job candidates, up from 37 percent last year.
  • Employers who took a candidate out of the running for a job after researching social media sites reported finding a variety of concerning content. Top mentions ranged from evidence of inappropriate behavior to information that contradicted their listed qualifications:
    • Candidate posted provocative/inappropriate photos/info – 50 percent
    • There was info about candidate drinking or using drugs – 48 percent
    • Candidate bad mouthed previous employer – 33 percent
    • Candidate had poor communication skills – 30 percent
    • Candidate made discriminatory comments related to race, gender, religion, etc. – 28 percent
    • Candidate lied about qualifications – 24 percent
  • At the same time, some employers also noted that they came across information on social media sites that made a candidate more attractive or solidified the decision to extend a job offer. One in five hiring managers (19 percent) said they found something that has caused them to hire a candidate – top mentions include:
    • Candidate conveyed a professional image – 57 percent
    • Got a good feel for candidate's personality – 50 percent
    • Candidate was well-rounded, showed a wide range of interests – 50 percent
    • Candidate's background information supported professional qualifications – 49 percent
    • Candidate was creative – 46 percent
    • Great communication skills – 43 percent
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