Neighborhood newspapers not affected by the economic downturn -


Neighborhood newspapers not affected by the economic downturn

While major newspapers are suffering an economic decline, local community newspapers in many areas are thriving. Here's how one woman started her own neighborhood newspaper and how you could profit from starting one too.

Like so many Americans at the height of the recession, Dianne Lawrence found herself out of a job with no prospects of long-term employment in sight.

"And I thought, I need my own source of income. I need to start my own business," says Dianne.

But easier said than done. Dianne didn't have any money to start a business.

So Dianne created "The Neighborhood News", which she funded with ad sales from businesses in her mid-city region of Los Angeles. Five years later, her circulation has grown to 14,000 she has a dedicated staff and it's now her full-time job.

Dianne says people today are so rushed to get where they're going, they don't always notice everything their community has to offer but she's seen how a neighborhood newspaper can change that.

Dianne says if you want to publish a community newspaper, it's important to make sure that your ad sales cover all printing costs. So you should create a mock-up to show potential ad buyers to see if they'd support the paper. When Dianne knocked on America Now's door, we couldn't resist.

"If you do it right you have this wonderful partnership between the business and community. And, that's the way you want to think about it. That you are partnering with your local businesses and the community to support each other," says Dianne.

So if you think your community could benefit from a neighborhood newspaper and want to start one, Dianne says these are the first three steps.

  • Go to you local bank and set up a "DBA" - "doing business as" account. 
  • Create a mock layout of your paper to show potential advertisers. 
  • And remember, you should have enough ad revenue to cover your expenses. 

"I've done a lot of things in my life and I've found that being of service, being helpful, really, it sounds like a cliché but, it brings the greatest pleasure and satisfaction," says Dianne.

Copyright 2014 America Now. All rights reserved.

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