Wedding planning on Pinterest -

Wedding planning on Pinterest

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Instead of looking through magazine clippings or listening to clients describing what they want, the owner of Wow Factor Cakes, Amy Craparo uses another tool.

"When brides send over their pinterest inspiration board, before they even walk through the door I have an idea of that what they are looking for" says Amy.

Pinterest is a free web site where users "pin" photos of items to their photo collection. The photos can be organized under specific topics, such as wedding dresses or cakes. Then other users can see the photos and re-pin the ones they like to their own Pinterest accounts. 

Amy says the site has revolutionized wedding planning for the better.With Pinterest she is not only creating more detailed cakes, Amy is also creating more clientele.

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